Discover how AutoTrader's redesign of the automotive selling experience boosted revenue by 64% and increased coupon creation by 53%. Learn how I transformed the process to make it easier and more rewarding for sellers.
Lead Product Designer
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AutoTrader's new prequalification feature helped 6 million users understand their car-buying budget while giving dealers better leads. Even with a low-key launch, daily completions increased, with more improvements on the way.
Lead Product Designer
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AutoTrader's revamped Search Results Page helped Canadians find cars faster, leading to an 8% drop in vehicle reviews but a 0.4% rise in leads. The redesign made it easier for users to quickly find the cars they wanted.
Lead Product Designer
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Designed a private seller verification process to reduce fraud on AutoTrader. Used service design, competitive analysis, and user testing to increase security without reducing listings, improving marketplace trust and safety.
Lead Product Designer
Read MoreIf you’re curious to learn more or just want to connect, drop me a line—I promise to respond faster than you can say ‘Design thinking!’
Contact MeI create experiences that are viable, feasible and desirable by looking at opportunities holistically.
